Vroom
Vroom translates the science behind the brain’s executive functions into easy tips that encourage interaction between parents and young children to support the healthy development of children.
Services Provided
Strategic Framework
Audience Identification
Research & Evaluation
Content
Engagement
Capacity Building
Our Role
Third Sector Communication Strategies worked together with a coalition of six Colorado-based foundations, Parent Possible, and the Bezos Family Foundation – the creator of Vroom – to develop a strategic framework to anchor and grow the use of Vroom across Colorado by parents and caregivers of children from birth to age 8.
Our work began with research on the budding use of Vroom in a handful of other states and cities, and the early childhood care and learning landscape in Colorado.
Together with Parent Possible, we reached out to an array of community leaders and groups well positioned to help parents and caregivers learn about Vroom. We succeeded in identifying and engaging a broad mix of organizations to actively increase awareness and support the use of Vroom, including health care and early learning providers, museums and libraries, business and the faith community, and more.
With partners on board, we worked closely with Parent Possible and the funders collaborative to develop a statewide implementation framework to guide the implementation of this innovative program.
Drawing on messaging we developed and using colorful and engaging design closely aligned with the national brand, we created a brochure to explain and generate excitement about Vroom in Colorado. The brochure debuted at the Vroom in Colorado launch event we helped to plan, hosted by the Children’s Museum of Denver at Marsico Campus. Our project wrapped up with a training to help on-board the new Vroom specialist at Parent Possible.
Christie McElhinney
Principal
Mobile: 303.881.0124
Email: Christie@tscstrategies.com
CONTACT
Connect with us by phone or email to explore ways we can provide guidance and supports that strengthen your organization and advance your efforts to make the world a better, brighter place.
Communication Solutions
for Social Change
CONTACT
Christie McElhinney
Principal
Mobile: 303.881.0124
Email: Christie@tscstrategies.com
Connect with us by phone or email to explore ways we can provide guidance and supports that strengthen your organization and advance your efforts to make the world a better, brighter place.
