Violence Free Colorado
Violence Free Colorado is a statewide coalition committed to ending relationship violence. Also called domestic violence, relationship violence is abusive behaviors that one person uses to establish and maintain power and control over another person in a relationship.
Services Provided
Strategic Framework
Audience Identification
Research & Evaluation
Content
Our Role
Third Sector Communication strategies worked with Violence Free Colorado as they neared the milestone of their 40th anniversary to update their brand to underscore a proactive, upstream focus with an emphasis on social change achieved through thought leadership, advocacy and collaboration, as well as the continuing provision of programs and services.
Our work to refresh the organizational brand began with stakeholder research. To underscore their commitment to be on the front edge of change in the field, the board and staff agreed it was important to clearly convey what they are for and to increase understanding of the broad reach of relationship abuse.
This led to transitioning away from the name Colorado Coalition Against Domestic Violence to the broader, more inclusive name, Violence Free Colorado.
The new tagline – Together we can end relationship abuse – emphasizes the coalition’s commitment to work in partnership with survivors and hundreds of organizations across the state to prevent and end “relationship abuse,” a term that encompasses and goes beyond “domestic violence.” The butterfly logo symbolizes survivors of relationship abuse spreading their wings, being strong, transformed and hopeful.
Along with the refreshed name, logo, tagline and visual identity, our work with the staff and board included updating the mission, vision and values statements, crafting a strategy to unveil the new brand at a 40th anniversary event and reinforce the brand through longer-term communications efforts, such as a refreshed and also re-named newsletter.
Christie McElhinney
Principal
Mobile: 303.881.0124
Email: Christie@tscstrategies.com
CONTACT
Connect with us by phone or email to explore ways we can provide guidance and supports that strengthen your organization and advance your efforts to make the world a better, brighter place.
Communication Solutions
for Social Change
CONTACT
Christie McElhinney
Principal
Mobile: 303.881.0124
Email: Christie@tscstrategies.com
Connect with us by phone or email to explore ways we can provide guidance and supports that strengthen your organization and advance your efforts to make the world a better, brighter place.
