Close to Home

Brandon Ellis — Thu, 21 Mar 2019 02:10:42 +0000

Close to Home

An intensive community listening campaign identified access to safe, affordable housing as an increasing challenge for Metro Denver residents. Through communications, advocacy, and education, this innovative campaign worked to grow understanding and awareness of the broad reach of homelessness and mobilize civic engagement to support solutions.

Services Provided

Strategic Framework
Audience Identification
Research & Evaluation
Content
Media
Engagement
Capacity Building
Storytelling

Our Role

Third Sector Communication Strategies partnered with The Denver Foundation and Spark Policy Institute to develop and lead the Close to Home campaign. Our work began with public opinion polling, focus groups and community outreach to understand existing values and understandings of homelessness, and included creating and branding the campaign, crafting messaging to resonate with existing views, and working with a diverse, cross-sector grassroots network to bring the campaign to life.

We produced a variety of informational assets – campaign website, social media presence, #ICAN cards to generate grassroots engagement, brochures, ads, posters and videos – and provided trainings and technical assistance to the grassroots network to help them integrate shared messaging into their daily communications, grow partnerships to reach more audiences, and identify actions to encourage increasing numbers of people to take to make a meaningful difference in addressing homelessness.

The Close to Home grassroots network – which was made up of individuals with personal experience of homelessness, together with allies in housing, education, domestic violence, business, faith and homelessness-focused organizations and agencies – also created a Storytellers Network. We had the wonderful privilege of mentoring and providing communications supports to storytellers to help them effectively share their compelling stories in a wide array of forums and settings across the metro area – and beyond.

Increasing awareness through advertising and a strong social media presence, broadening understanding by sharing stories in small community gatherings and at large conferences, and mobilizing action through grassroots partners’ extensive and diverse networks, helped more people to understand that losing a home can happen to anyone.

VIEW OTHER CASE STUDIES

Close to Home

Audience Identification, Capacity Building, Content, Engagement, Media, Research & Evaluation, Storytelling, Strategic Framework

Violence Free Colorado

Audience Identification, Content, Research & Evaluation, Strategic Framework

Vroom

Audience Identification, Capacity Building, Content, Engagement, Research & Evaluation, Strategic Framework

Colorado Evaluation and Action Lab

Capacity Building, Strategic Framework

Center for Women’s Health Research

Audience Identification, Content, Media, Research & Evaluation, Storytelling, Strategic Framework

Denver’s Early Childhood Council

Audience Identification, Capacity Building, Content, Media, Strategic Framework

Christie McElhinney

Principal

Mobile: 303.881.0124
Email: Christie@tscstrategies.com

CONTACT

Connect with us by phone or email to explore ways we can provide guidance and supports that strengthen your organization and advance your efforts to make the world a better, brighter place.

Communication Solutions

for Social Change

CONTACT

Christie McElhinney

Principal

Mobile: 303.881.0124
Email: Christie@tscstrategies.com

Connect with us by phone or email to explore ways we can provide guidance and supports that strengthen your organization and advance your efforts to make the world a better, brighter place.

Communication Solutions

for Social Change

The post Close to Home appeared first on Third Sector Communication Strategies.

Center for Women’s Health Research

Brandon Ellis — Wed, 13 Mar 2019 02:19:54 +0000

Center for Women’s Health Research

The Center for Women’s Health Research at the University of Colorado Anschutz Medical Campus is regarded as one of the best places to conduct research that includes women and considers the distinct but linked concepts of sex (biological) and gender (social) differences. The Center mentors and funds the next generation of researchers and supports cutting-edge research on issues that pose a significant threat to women’s health.

Services Provided

Strategic Framework
Audience Identification
Research & Evaluation
Content
Media
Storytelling

Our Role

Third Sector Communication Strategies has worked closely with the Center to put in place a strategic approach to communications that supports their efforts to engage more researchers in the study of women’s health and sex differences, continues to proactively grow their reputation as a nationally recognized leader on women’s health research, and provides women, their families and healthcare providers with the information they need to make informed health decisions.

Our work has included researching and developing a strategic communications plan, refreshing the organizational brand, researching and writing stories of impact, increasing media coverage, and creating content development processes and an editorial calendar.

Just Minutes Of Physical Activity Count Towards Better Health

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VIEW OTHER CASE STUDIES

Close to Home

Audience Identification, Capacity Building, Content, Engagement, Media, Research & Evaluation, Storytelling, Strategic Framework

Violence Free Colorado

Audience Identification, Content, Research & Evaluation, Strategic Framework

Vroom

Audience Identification, Capacity Building, Content, Engagement, Research & Evaluation, Strategic Framework

Colorado Evaluation and Action Lab

Capacity Building, Strategic Framework

Center for Women’s Health Research

Audience Identification, Content, Media, Research & Evaluation, Storytelling, Strategic Framework

Denver’s Early Childhood Council

Audience Identification, Capacity Building, Content, Media, Strategic Framework

Christie McElhinney

Principal

Mobile: 303.881.0124
Email: Christie@tscstrategies.com

CONTACT

Connect with us by phone or email to explore ways we can provide guidance and supports that strengthen your organization and advance your efforts to make the world a better, brighter place.

Communication Solutions

for Social Change

CONTACT

Christie McElhinney

Principal

Mobile: 303.881.0124
Email: Christie@tscstrategies.com

Connect with us by phone or email to explore ways we can provide guidance and supports that strengthen your organization and advance your efforts to make the world a better, brighter place.

Communication Solutions

for Social Change

The post Close to Home appeared first on Third Sector Communication Strategies.

Storytelling Archives - Third Sector Communication Strategies

Close to Home

Close to Home

Services Provided

Our Role

VIEW OTHER CASE STUDIES

Christie McElhinney

CONTACT

Communication Solutions

for Social Change

CONTACT

Christie McElhinney

Communication Solutions

for Social Change

Center for Women’s Health Research

Center for Women’s Health Research

Services Provided

Our Role

Our work has included researching and developing a strategic communications plan, refreshing the organizational brand, researching and writing stories of impact, increasing media coverage, and creating content development processes and an editorial calendar.

Just Minutes Of Physical Activity Count Towards Better Health

VIEW OTHER CASE STUDIES

Christie McElhinney

CONTACT

Communication Solutions

for Social Change

CONTACT

Christie McElhinney

Communication Solutions

for Social Change